Glossary of Mass Media

In mass communication, media are basically the communication tools or resources utilized to transmit and store data or information quickly. The word literally denotes elements of the large mass communications system, including print media, broadcast, television, cinema, the Internet, photography, and the radio. Media has many different categories, including book media (printed media); electronic media (radio, television, and films); multimedia (the Internet, movies, and music); visual media (such as photographs and paintings);, and printed advertising materials. Today, there is a rapid expansion of the use of multimedia as a medium of choice in mass communications. This article provides an introduction to the media systems, briefly describing their types, functions, and limitations.

Mass Media: In the broadest sense, mass media are communications that reach a mass audience without special effort or expense. Examples include news broadcasts and information dissemination through electronic means (such as the Internet), and print media (newspapers and magazines). Examples of mass media include the television set, radio, and the printed media. Examples of social media include online social networking websites (such as MySpace, Facebook, and Twitter), blogging, news websites, news portals, and magazines.

Mass Media by Distribution: There are four main categories of mass media by distribution: broadcast, cable, satellite, and Internet. Each category offers different types of channels and programming for the viewing consumer. The major distribution services include broadcast TV, radio, and cinema. Satellite TV offers a variety of programs and options for different types of viewers, such as family and sports events.

Mass Media by Platform: There are different types of mediums for distributing information. These include print media (which includes books, periodicals, periodical papers, magazines, newspapers), film (also known as motion pictures or video films), music videos, visual art (such as paintings and sculptures), and digital media (which includes computer software, sound tracks, images, video clips, and interactive applications). Some mass media by platform also provide television viewing through the internet (known as webcasting) and/or telecommunication networks via satellite and cable lines. Other examples include the following: newsprint, periodical press, brochure press, book publishing, motion picture production, radio, and television broadcast.

Media by Advertising: Advertising forms the most popular medium of mass communication. It is a form of mass medium that makes its content available to a large audience immediately via print, visual images, or audio-visual transmission. There are two types of advertising media: print and visual ads. The former forms of media are distributed directly to the masses, while the latter ones (like TV, movie theaters, etc.) reach only a specific segment of the population at a time.

This article aims to categorize mass media according to its nature. Different types of media may have different properties based on their nature. It will be very useful for students of mass communications to be aware of these various types, so they can create a glossary of modern-day media. Also, media scholars can make use of the glossary to distinguish and compare media types in the future. Finally, media scholars can learn how to cite sources in their research papers.

The Changing Forms Of Media

In mass communication, media are basically the communication tools or resources used to transmit and store data or information. The word refers to different units of the mass communication media business, including print media, publishing, broadcast, photography, video, Internet, television, music, and radio. This mass media also includes various other specialized forms of the media such as advertising, fashion, publishing, and creative industries. When referring to the term “media,” the commonly used term “communication media” is preferred in most cases.

Media is a broad term, but it usually refers to any communication medium that allows communication between two or more individuals. These communication channels are usually categorized according to their characteristics such as the content, distribution, reception, accessibility, and social impact. There are basically four types of media: printed media, broadcast media, electronic media and information technology media. Print media refer to mainly newspapers, periodicals, magazines, books, and other printed materials. Broadcast media refer to radio, television, and other audio-visual channels.

Media has an important role in human communication. They allow people to express themselves and form communities, shape information, store and transmit information, and interact with one another. Media, therefore, can be considered as a key component in the process of human interaction.

Communication media are diverse and the type of media chosen depends on the purpose of communication and the audience for whom it will be utilized. In mass communications, mass media are mostly the means of communication used by broad sections of the population to communicate. These communications include television, radio, printed media, the web, and other interactive media. Most of these mass media to communicate information to the audience through different ways, including: visual images, sounds, written text, images and so on. This is the reason why almost all of us cannot escape the fast paced life that has become a normal feature of modern living. Thus, mass media form an important channel of communication for the masses.

However, not all communication media are created equal. While mass media provide a means of communication for the masses, it also leaves some room for variety when it comes to communicating ideas, ideals, news, and views. Electronic media and social media are both new forms of mass communication media. Both of these media allow us to express ourselves in different ways and to create a sense of community around certain issues or common interests. But unlike mass media, which usually rely on the power of advertising to publicize and promote products, electronic media and social media rely on the power of networking to get their messages out.

The popularity of these two types of media is growing at a rapid pace. Digital media is likely to continue to expand its reach as it becomes more convenient to produce content and to deliver messages to people using digital technology. As people find it easier to communicate, digital media is likely to expand its reach as well. This means that one medium of communications will not only replace the need for mass media but will also enable a greater sense of control over what gets published and spoken about in society.

Forms of Media

In mass communication, media are usually the physical media used or resources used to transmit and retrieve data or information. The word itself refers to various units of the mass communications industry, including broadcast media, print media, television, radio, music, films, theatre, visual arts, publishing, and marketing. The mass media generally refers to any type of tangible medium that allows people to receive, store, and evaluate information. Major mediums in the media include print media such as books, periodicals, magazines, newspapers, books, and other printed media and electronic media such as movies, music, television, computer software, photographic images, and sound.

Print media generally refers to the most traditional and first widespread form of communication media. It includes the most well-known printed publications such as journals, books, periodicals, and other printed materials. These medium to provide a platform for the expression of ideas, opinions, news, and views. The scope of print media includes both the written and spoken word. Examples of print media include periodicals, magazines, books, and newspapers.

Television, is the oldest and largest mass communication medium that enables visual information to be transmitted for playback on a screen. Most television programmes, movies, and sporting events are transmitted on television sets, portable personal computers (PVCs), satellite dishes, cable services, video televisions, and other similar devices. The terms “televison” and “telemoney” often are used interchangeably. Satellite TV, cable television, and the dish network are examples of the various media entities that produce and distribute television programs available over the worldwide web.

Early forms of mass communication have been categorized as primary, secondary, or tertiary forms. First forms of early forms of communication included barkings, cave drums, and cave paintings. Second forms of early forms of communication included signs, billboards, flags, and lanterns. Tertiary forms of early forms of communication included systems of wheels, wagons, rackets, and gun sights.

A combination of primary and secondary forms of early forms of communication have been combined into modern day culture. Mass print media provides a platform for newsprint, which circulates news around the world in a variety of formats. This includes such popular formats as periodicals, magazines, and newspapers. Major print media outlets include: The New York Times, The Wall Street Journal, USA Today, The Chicago Daily Herald, The Los Angeles Times, The Financial Times, International Herald Tribune, and numerous other daily newspapers. Major electronic media entities include: The Associated Press, The Wall Street Journal, The New York Times, Time, CNET, Yahoo! Online sources include: Wikipedia, Facebook, MySpace, and Twitter.

The evolution of modern digital media has created unprecedented opportunities for individuals who would like to engage in the open marketplace and the marketplace of ideas. While traditional forms of media continue to evolve, there is an increasing need to develop and innovate new media formats in order to remain relevant. It appears that digital media organizations and newspapers will continue to play a vital role in the shaping of the next era of media. This is especially true in this digital age, where the web has become an integral part of our lives.

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